WellSpan Health
From Good to Great: The Power Behind an Optimized Candidate Journey
WellSpan Health employs more than 20,000 people within eight award-winning hospitals and over 220 patient care locations in central Pennsylvania.
Our team has proudly partnered with WellSpan for more than a decade, supporting a wide range of recruitment marketing efforts. When WellSpan gave their brand a refresh, the timing was right to do the same for their career site, with HireControl™.
The Challenge
WellSpan’s previous career site was good, but it had the potential to be great. It needed clearer pathways to explore jobs (beyond a search bar), dynamic content that spotlighted real employees and a seamless application experience to reduce drop-off. Especially in competitive roles like nursing, the ability for candidates to apply in 10 seconds or less wasn’t just a nice-to-have feature, it was essential.
Making 200+ locations easy to explore.
WellSpan’s map-based search makes it a breeze for candidates to discover and explore roles visually across more than 200 sites. Jobs are now more easily discoverable and can be filtered to display bonus-eligible, visa-friendly and hybrid/remote jobs; location-based perks; and a commute-time calculator.
We helped WellSpan create a career site that communicates their purpose with intention, clarity and connection through a standout candidate experience.
Purpose-led EVP narrative
woven throughout the site
Persona-driven content,
including dedicated pages for four distinct nursing personas by experience level
Intuitive navigation
that helps candidates find what they seek fast
Authentic storytelling
featuring real employees and real experiences
Smarter job pages
with recruiter contact info, similar jobs, events, and culture highlights
Event landing pages
complete with built-in registration form
GEO- & SEO-optimized
structure to boost visibility in search results and Google for Jobs
Mobile-friendly location map
for faster job discovery
Easy apply process
that shortens the path to application in 10-seconds
Job details pages are often the first thing people see.
Here’s how we used them to convert visitors into applications.
10-Second Easy Apply
Spotlight Hiring Incentives
Social Job Shares
Promote Events
Recruiter Contact Info
Similar Jobs
Custom Content
The Success
When employer brand strategy, storytelling, and a great candidate experience come together, the results tend to follow.
The new site has also earned industry recognition, receiving an award for best recruitment marketing effort by the Public Relations Society of America.
We’re so glad you’re here, because that means you’re ready for a career site that can do more.
Shawn Kessler
Managing Director of Recruitment Marketing