Great recruitment marketing campaigns spark interest. Great landing pages can turn that interest into action. Our employer brand strategy team developed research-based personas to understand not just the qualifications but the motivations behind someone who is the right fit for UVA. This allowed us to tailor messaging that resonated while showcasing UVA’s unmatched resources and impact.

Leveraging HireControl^™, we created a landing page to bring UVA’s employer value proposition to life in a way that showcased purpose, possibility and personal connection with these roles. As a hub of compelling content with clear calls to action, the landing page made it easy for the right candidates to see the opportunity and engage directly with recruiters. Our digital marketing team launched a targeted multichannel recruitment marketing strategy, using real-time data insights, optimized performance and maximized reach to help convert highly qualified and engaged leads.